Google Video - The Monster
It’s hard to compete against the Mountain View giant and its competitors should worry.
Google video has had compound growth in these past few months and sites like Youtube have something to fear. Youtube has just started to turn a profit in March and with bandwidth expenses estimated at 1 million dollars per month they better keep making a profit or they could fall flat on their face.
Fans are loyal and with the one username fits all, Google services are convenient and easy to use. Google has just made getting videos on the web easier. Instead of downloading their video upload software you can access it straight from your web browser. A long overdue feature they should have had from the beginning.
Another shortcoming besides not having the web uploaded from the start is a lack of a rating system. If Google were to implement a video rating system it may be the end of other video sites.
Google is also winning the hearts of Hollywood with its paid videos and vigorous human verified filtering system, so no copy written or inappropriate content can be published. This may be a breath of fresh air for other video sites where you can find music videos and other less conservative videos at no charge.
While Google is potentially putting other sites out of business they do offer something for the small website; it’s called the “embed video” option, where sites can copy a piece of code and it will display the selected video on their site. This greatly reduces bandwidth for the website, which in turn reduces cost.
Google's arm is too strong and reach too far for the little guys to compete head to head, instead they should walk side by side and bask in the success of what some experts call the new frontier: Videos on the web.
