Internet Marketing Merchandising May Be Changing - The “Puppy Dog Sale” Technique!
Internet marketing is constantly changing. The changes, for the most part, are good changes. Improvements for the consumer, who is usually a fellow internet marketer. Recently, I was very glad to see an old technique being added to the merchandising of an internet marketing promotion.
A new wrinkle to internet marketing was being introduced by a fellow internet marketer. The internet marketer was launching a new software program. Prior to the launch date, a 7 day trial period was being offered.
Back in the old days of traditional selling, this was called the “Puppy Dog Sale”! Let the customer take the cute, cuddly puppy home for a couple of days or a week. How many puppies do you think were taken back to the pet shop? Very few! Unless the puppy, just plain made a mess of the house, chewed up one or two shoes, or quit loving its new friend, the puppy was not going back to the pet shop. No way! The puppy had a new home!
This software promotion may be helping to change the internet marketing industry.
How would this software promotion bring a, much needed, feature and benefit to the internet marketing industry consumer?
Think about it for a minute or longer. Maybe more consumer confidence from the fellow internet marketers who are our best customers?
This is not a bad idea to win back more confidence of consumers.
I believe this internet marketer has taken a bold step by adding another, much needed, avenue of merchandising to the internet marketing industry. The “Puppy Dog Sale” technique.
Food for thought - Trial period merchandising on products being downloaded for usage.
