Keep Up With The Search Engines And Take Advantage Of Free Sources Of Traffic
The search engine landscape has changed dramatically since we published the first edition of our course. We used to recommend getting listed on eight major search engines: Altavista, Excite, HotBot, InfoSeek, Lycos, Northern Light, WebCrawler, and Yahoo.
Today, clear leaders have emerged, narrowing our recommendations to the top three contenders:
? Google: The most important of the three, Google has a 49% share of the search market.
? Yahoo: A distant second, Yahoo has a 22% market share.
? MSN: With 11% of the market, MSN is still worth focusing on.
With fewer search engines, keeping on top of their ever-shifting algorithms has become critical. If you can get a top listing on Google, for example, you can double your potential customers! A new way to drive free traffic to your site is to write short articles related to your industry and post them on e-zine article directories such as Ezinearticles.com. Include your tagline at the bottom of each article you write and watch your traffic increase exponentially — as well as your inbound links (which the search engines consider when ranking your site!).
Take advantage of as many FREE sources of traffic as you can to drive tons of targeted traffic to your site and improve your internet marketing.
