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The Importance of Google Relevance!

Author : Steve Shuttleworth

What is Google Relevance? Relevance is how closely the keywords in your adcopy and ad groups match the keywords on the landing page. Not just 200 key ... Read more

Yahoo Abandons Backlinks and PR for Relevance and SEO Web Design

Author : Karen Fish

The Yahoo! Search Engine, the “Yahoo! Slurp” has altered its algorithm formula. It now gives far less weight to backlinks and Page Ranking and far mor ... Read more

The Magic and Mystique of SEO Keywords

Author : Raymond Nesa

In Shakespeare’s Romeo and Juliet, Juliet complains about the problems of their family names by saying “…that which we call a rose by any other name w ... Read more

Link Exchange – Don’ts

Author : Blake C. Hendrickson

While many people will tell you what you should be doing when it comes to link exchange, very few will tell you what you should NOT be doing. There ar ... Read more

The Importance of Link popularity

Author : Theo Swan

Gaining high link popularity is perhaps the single most important factor when trying to reach the top page on the major search engines. It appears all ... Read more

Six Golden Optimization Techniques For Getting Your Site Listed In Google and Yahoo

Author : Sean Carter

The basic criterion used to return relevant search results for a specific user query is more or less similar for every search engine. Websites having ... Read more

Which Off-Page Factors Matter Most To The Search Engines

Author : Buddy Clark

Off-Page Factors That Search Engines Look For The exact way in which the search engines rank the pages of a web site is not known to anyone outside o ... Read more

5 Steps for Finding the Right Keywords for Your Niche Site

Author : Andy Norman

#1 What's your main objective finding Targeted Visitors or Lots of Visitors. First of all concentrate on what your site is about, what you're trying ... Read more

SEO – The Definition Keeps Expanding

Author : Anthony Gregory

Search engine optimization (SEO) has grown to embrace a number of different practices including everything from enhancing the functionality of a shopp ... Read more

The Google Adwords Ranking Algorithm Simplified

Author : Gabriel J. Adams

Google Adwords is the largest payper click program on the internet today. Yahoo Search Marketing Services (formerly Overture, Inc) is a close second, ... Read more

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