Why You Must Start With The Backend First

Why You Must Start With The Backend First

The most common mistake that many marketers do is to create a front-end product (ebook, free report, etc.) without any thought for what the backend is going to be (backend products include coaching, mentoring, workshops, home study courses, etc.). This is a major mistake because the sale of a single backend product can be 5 to as much 100 times what the same of the front-end product is.

This is unfortunate because without little planning, this can be avoided. A common misconception is that the backend has to be _completed_ before the launch of the front-end product. In many cases, the backend can be available and presold. By preselling, you then know that there's demand for it.

Compare these 2 examples. Marketer #1 creates an $19.95 eBook and then simply thanks the customer. He then goes off and spends 4-6 months creating the backend and he then comes back to sell to the customer. By this time, the customer will have cooled off already because if he were interested, he most likely would have bought from another vendor already.

Marketer #2, on the other hand, has the backend available for sale but has not completed it. On the thank you page, he offers the customer a chance to buy the backend (priced at 5-10 times the front-end product) and explains that there is a significant discount because this is the first release. By doing this one step differently, Marketer #2 can easily double what Marketer #1 would make with the same number of front-end sales, even at only a 5% conversion to the backend.

In addition, a person that buys both the front-end and backend product is many times more likely to buy more products from you in the future because he's already demonstrated repeat sales in the same transaction.

The lesson is this: focus on your backend first and then create front-end products to feed the backend sales.